Happy Valentine’s Day!
Hope you’re all having a good day. Anyway, I know that this post is somewhat late. But, I thought I’d share this here anyway. In case you wish to keep it in mind for next year’s celebrations.
Yes, love it or hate it, Valentine’s Day is probably one of the most money-generating holidays. So, it’s always worth keeping it in mind when you’re running a business online. Especially if you’re in retail.
Here are some thoughts and ideas that you might want to consider for next year’s Valentine’s Day business season. It never hurts to plan early!
1. Advance Planning. Begin your holiday inventory/planning way in advance. Look at trends. Stock up popular items.
2. New Twist. Think of a new twist to the most popular gift items (flowers, chocolates, greeting cards, stuff toys, balloons, etc). Can you mix and match? Can you design flowers with current popular themes? Can you incorporate non-traditional traditional gifts with traditional/popular ones?
3. Social Media. Use social media to market and to promote your products discreetly. For example, free Valentine video cards that include an ad for your business may be made available via viral video sites like YouTube.
4. Previous Customers. Contact previous customers (if you were given permission to do so), and highlight your new inventory, if you haven’t done so yet.
5. Valentine themes. Make sure your website/online store look visually appealing and incorporating Valentine themes. And, if possible, even Valentine content (e.g., “How to buy a Valentine Gift for Your Man/Woman/Mom/Dad/etc” articles or reviews of your products, etc.).
Also, more food for thought: Other than retail, can you think of other businesses that may work with Valentine’s Day?
