Right after finishing my read on Darren’s latest post about recent PayPerPost developments, I decided to check out this website ‘s service again. It’s been a long time since I last visited this site, and back then, I couldn’t even sign-up to test out the program.
There ‘re some new features they ‘re about ready to launch:
1. 3 new video ad products. Where advertisers can pay bloggers to create videos about their products, where they can run ads before and/or after the video reviews and where advertisers can give bloggers multimedia elements for their reviews.
2. Targeting capabilities. Letting advertisers target their opportunities to different segments of the blogosphere – categories.
3. A unit that combines disclosure of ad affiliation and a format giving more advertiser control. A pop up style box that shows who the message is sponsored by and that shows the advertisers logo (something that advertisers control the look and content of).
4. Tiered blogger ranking payments. Ranking blogs by their Alexa, Google and Technorati rankings so that higher profiled bloggers are paid more.
Impressed & Frustrated
I’ve actually see a few paid reviews lately that have both impressed and frustrated me. On the one hand I’ve seen a few bloggers writing genuine and useful reviews for products on their blogs.
In other instances some of what I’ve seen produced as paid reviews have been nothing much more than republished press releases or promotional materials – all this second rate ‘review’ does is frustrate and anger readers.
The key with successful paid reviews is similar to the key to successful content of any sort – make it worthwhile for your readers and you’ll not only earn a few extra dollars for your review but also help grow your blog into something worthwhile.
