Alright, you want to buy some new domains. It may seem simple enough to choose one that you like and go. But, some folks take some basic things in to consideration when purchasing one:
1. Branded vs Keyword-Rich
It’s always tricky to figure out whether to get a domain name that can be branded (e.g. Dosh Dosh) or one that’s keyword-rich (Just Make Money Online). There are pros and cons to using either one. Branded domains can be remembered and can be shorter. But, some folks may not know exactly what it’s all about at first glance. Keyword-rich domains tell folks immediately what the topic of the blog or site is going to be. But, it can become a mouthful – and a bit generic.
2. .com vs .net vs. others
Which one do you go for? Most folks say that having a .com is still the best way to go. Most people think of websites as .coms still. But, there are still non-.com-sites that have also gained huge popularity, like Problogger.net (incidentally, Darren ended up purchasing the .com version too).
3. With or without hyphens?
There are different points of view when it comes to this issue. Is it better to get just-make-money-online.com or justmakemoneyonline.com? To me, it depends. If it’ll visually help to separate the words (or the alternatives are not available), then I think hyphens are okay. As long as it doesn’t become too long. Digital-Photography-School.com is an example of a blog site that uses hyphens.
4. How long is too long?
When it comes to domain names, the shorter it is, the better. But, most good short domains have already been taken. So, it’s not always possible to get them. Besides, long domains can still be usable, as long as they’re not too long – and there aren’t a lot of opportunities to make spelling/reading mistakes.
5. To Localise or Not to localise?
You know those domain names that have .uk (for Britain), .au (for Australia), etc.? Is it good to get them? If you think you’re going to serve primarily local audience, yes. Otherwise, if you’re trying to serve a more global market, then you’re still better off with a .com. Unless you want to have a more local feel (e.g., you’re a Philippine merchant wishing to sell local goods overseas, but your goods are primarily Philippine items, then a .ph still sounds good).
